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WELCOME TO EASTAXE
WE PRIORITISE EXCLUSIVITY OVER ORDINARY
from poppo
As a dad, a Poppo, and someone who's had the privilege of watching this brand grow, I just wanted to say thank you.
Thank you for supporting my daughter, Sammy, and believing in a dream that started with three little boys and a whole lot of heart.
Watching Eastaxe become part of so many families' lives has made this old Poppo incredibly proud. Not just of the brand, but of the woman, mum, and business owner she's become.
From the bottom of my heart, thank you for being part of our journey. It truly means more to our family than you'll ever know.
With love
Poppo x
OUR STORY
Meet our Founder Sammy
Eastaxe is an elevated street wear brand for kids and adults based on the east coast of Australia.
Founder and creative director; Sammy Frizell who lives with her husband and three boys Axton, Easton and Oaklon established Eastaxe in 2021 with a mission to redefine boyswear.
Eastaxe has a distinct aesthetic that is unapologetically its own. Their garments are the embodiment of relentless effort, refinement and constant improvement.
What began with a focus on premium boyswear has naturally evolved over the years into elevated unisex essentials for both kids and adults. As the brand grew, so did the desire to create timeless matching pieces that embody the same effortless style, quality and versatility across every collection.
The mission is simple, to build the best boyswear brand in the world
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