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About


Eastaxe is an elevated street wear brand for kids and adults based on the east coast of Australia. It was founded by Samantha Frizell who lives with her husband and three boys, Axton, Easton and Oaklon.
Eastaxe launched in 2021 as a unique Australian boyswear brand born from a mum’s humble ambition to style her boys well, and make it easy for others to do so too. It has since ventured into unisex adult clothing focusing on an oversized, relaxed fit.
In a cluttered, confusing market, our clear design vision and purposefully neutral colour palette allow for fail-safe outfit building, even between collections. A true disruptor, we look beyond trends, focusing instead on quality, fit and unique features that transcend moments. Eastaxe makes dressing boys effortless yet stylish.
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