About
Eastaxe is a boyswear brand based on the east coast of Australia. It was founded by Samantha Frizell who lives with her husband and three boys, Axton, Easton and Oaklon— hence, Eastaxe.
Eastaxe is a unique Australian boyswear brand born from a mum’s humble ambition to style her boys well, and make it easy for others to do so too. Eastaxe is the epitome of less is more.
In a cluttered, confusing market, our clear design vision and purposefully neutral colour palette allow for fail-safe outfit building, even between collections. A true disruptor, we look beyond trends, focusing instead on quality, fit and unique features that transcend moments. Eastaxe makes dressing boys effortless yet stylish.
